Chapter 6 then delves deeper into the core problems involved in creating an online marketing concept and identifies the influencing factors.
Chapter 7 introduces the various disciplines of online marketing. Each discipline is briefly presented, including the challenges it faces and the companies it is suitable for.Chapter 8 is the heart of the book. After all the preparatory work, it addresses the actual process of concept development.
With his book Online Marketing Conception, Dr. Lammenett namibia cell phone number list succeeds in walking a tightrope that is far from easy.
Dr. Lammenett doesn't take the hassle out of creating your own, targeted online marketing concept. There are no predefined checklists you can simply tick off and suddenly you'll achieve optimal traffic and sales. A ready-made solution might bring some success, but it will never achieve the potential that a customized strategy can bring.
There is no such thing as THE strategy for companies of a particular industry or size.
The factors and their degree of influence that determine the strategy combine to form a unique network that could be compared to a fingerprint. The author places great emphasis on creating awareness of this individuality. He repeatedly points this out and discusses these factors in detail in Chapter 6.
What the book does offer, however, is a meaningful presentation of the knowledge needed to develop an online marketing strategy. Chapters 4 and 5 provide context for the rapid development of the internet and online marketing to date. These developments have a significant impact on consumer accessibility.
Online marketing conception in everyday work
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