The position of the already indexed URL

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We can then relatively easily decide on the fate of the redundant ones. For other terms, we may notice a discrepancy between the selected URL and the SERP. It will be up to you to decide whether you or Google are smarter in this case. However, will make our decision easier. If a URL that is not entirely relevant to the search query ranks in the top position, then you can reconsider the group in which you ultimately place the term, also taking into account the search volume. In the overall view, we can now see which groups of terms belong to a specific landing page, what their overall search volume (and therefore business potential) is, and how they are currently performing in search results. From there, it's just a step to setting optimization priorities.

VISUALIZATION When designing your structure using keyword mapping, it will also be easier to detect existing duplicate pages on your website. And it may happen that you yourself unintentionally create duplicates in the structure, most often by placing the same subcategory in different customer journeys. Visualizing the structure and, ideally, independent review by a colleague or client can help to detect them. From the perspective of a potential customer, it is certainly desirable for them to Bosnia and Herzegovina Mobile Database come to the subcategory through different shopping paths, but it is up to you to decide in which part of the structure the subcategory will actually be anchored and from which branch we will only guide the customer via a link.

TIP: You can use pencil and paper or Windows Paint for visualization. However, for larger structures, you will appreciate various mind mapping programs, such as XMind, MindMeister, etc., into which you can simply copy entire branches from a pivot table. CLIENT COOPERATION AND COMPETITION RESEARCH As mentioned in the data collection section, I recommend working closely with the client or website operator on keyword mapping, right from the start. They should guide you to basic search queries during data collection, but you will especially appreciate their help when fine-tuning priorities and relevance, as well as designing the website's navigation structure.