Artificial intelligence and automation.
46% of experts believe AI will have the greatest impact on the market (2024 data from the Influencer Marketing Committee). Generative neural networks can already adapt texts for different platforms, adjust blogger scripts, create visual content, and analyze publications. In 2025, brands will increasingly use AI to reduce costs and improve analytics accuracy.
The Russian Influencer Marketing Market in 2024: What's Changed and What's Awaiting the Industry in 2025
Growing self-regulation and government attention.
In 2025, influencer marketing regulation will namibia telemarketing database become stricter. Until now, the volatile nature of the market has led to problems with advertising regulations and blogger taxation. The industry is moving toward greater transparency of transactions, legalization of contracts, and increased trust in bloggers among businesses.
Omnichannel marketing and audience fragmentation.
With users leaving banned platforms, brands are facing audience fragmentation. Companies are increasingly ordering comprehensive advertising packages that span multiple platforms. This trend will intensify in 2025, as advertisers distribute budgets across multiple channels, creating multilayered marketing strategies.
Conclusion
Our review of influencer marketing in this article proves that the market continues to grow but requires a more informed approach. In 2025, brands and agencies will have to consider not only bloggers' metrics but also their legal status: whether their channel is registered, whether advertising is properly formatted, and whether revenue is being recorded. Not all influencers are adapting to the new regulations, creating risks for advertisers.
If you need help organizing collaboration or reliable solutions for working with bloggers, please contact us. We use ADVY, a platform for automated blogger selection and verification. This allows us to minimize risks and build transparent collaboration.