And that data is valuable. It can be sold or used for fraud and identity argentina telephone number data theft. Attackers will use any means necessary to get their hands on it. Some of the most common privacy and security concerns in digital marketing include: Data breaches Data breaches are probably the most notorious and devastating example of cybersecurity threats in digital marketing.

In a nutshell, this happens when unauthorized people gain access to sensitive information. This includes contact information, marketing strategy details, and financial data. They are also an expensive mistake for companies. Zero-day attacks – unknown or unaddressed vulnerabilities in software or applications. Prevention is the best way to protect against zero-day attacks .