But your company blog posts aren't just a way to position yourself as an expert . They'll help you gain the trust of your site visitors, your community, and your leads. With regular, quality content, your customers and future customers know they can count on you and your professionalism. They know they'll find answers to their questions with you. And trust remains the best way to make your business work and increase your turnover !
Bringing consistency and gaining perspective
Unlike social media, your professional blog is your space. It belongs only to you. It is therefore the ideal place to talk about topics related to your business and your ideal client. In this digital space, you can more easily develop your thoughts, bring depth, reflections to your community .
Of course, your company blog should not be cut off from the rest of your hong kong whatsapp mobile phone number list communication. It is a centerpiece and must match the rest of your content. As with your social networks, it must help you achieve your goals . If you keep a professional blog only to move up in search results, it will not work. Your content must be qualitative, fit into the rest of your communication and above all, address the people you want to reach !
And for that, it is essential to define your editorial line before launching your blog.
Before launching your professional blog, think about your editorial line
Now that I have convinced you to create a blog for your business, I cannot end this article without telling you about the essential thing when you want to write articles: defining your editorial line.
So what is it? Simply your line of conduct, the DNA that the content you offer to Internet users on your blog will share . This notion also applies to your other communication channels (your newsletter and your various social networks). Each of them must have a specific editorial line because you cannot offer the same content everywhere. Your message must adapt to the platform on which you publish it.
Thanks to it, your content will be consistent with each other and will bring value to your ideal client . In order to define your editorial line, you must link your favorite subjects (related to your business, obviously) and the problems of your persona. Because never forget that you create content to provide solutions or answers to your target's questions.
