HOW WILL HAVING A GOOD LOCAL SEO POSITIONING BENEFIT YOU?
It will be doubly useful to you, as it will make your website not only appear in Google search results (Organic SEO ), but you will also appear on the pin map ( local SEO ).
You will improve your positioning in searches made through mobile phones since this pin map appears above the organic results on these devices.
WHAT SHOULD YOU FOCUS ON TO ACHIEVE GOOD LOCAL SEO POSITIONING?
1. You must specify your “NAP”.
NAP stands for ' Name-Address-Phone' In order for Google to belgium whatsapp number data 5 million consider your business local, you need a name, physical address with postal code and telephone number, and every time you enter these details on your website, you must ALWAYS enter the same ones .
2. You should include your city name several times on your website. After all, local SEO is a type of SEO, so it is important that your website is properly optimized.
Your name, address and phone number should appear on every page of your website. You can put it in the footer, for example, as this alone could help your business appear in local rankings.
In the URL: Create a page on your website that includes the city information in the URL.
In the content: Take advantage of the content to include information about the city. In our post on how to create SEO-optimized content we teach you how to do it.
In the Alt Tag of your images: . Make sure you have alt text on all of your images, and that you include your city information in your alt text. This will be an advantage for your business since most places don't use alt text on their images.
3. Optimize your Google My Business page
Google My Business is the new platform that is the result of integrating Google Places and the Google Plus company page. Create your profile and fill it out 100%with all the real information about your business, so that Google has atrue image of your business.
With Google My Business, you can manage your new local business, add or edit any information you want, or share your Google Page.
With this page properly updated, when someone locates your business through Google Maps , the information you have entered in Google My Business will appear.
In addition, you will be able to see all the reviews or comments about your company on the Google network. With this, you will be able to gain new opportunities to be found by users, get closer to your customers, knowing their opinions and ratings, and respond to your users' reviews .
4. Get feedback and opinions
This is a fundamental part of Local SEO , since it determines whether your business appears in the top positions on the pin map if it has a very good rating.
Reviews are comments left by users about your business. The more and better reviews you have, the higher the conversion rate of visitors to customers, as users can directly read your reviews before seeing any other information about your business.
In addition, Google now makes it easy for you, as it allows you to offer incentives or discounts to your customers for writing a review on your Google page. But be careful, it is important that you do it correctly and do not make the mistake of buying reviews through other applications, as Google can penalize you for this. It is about doing things right so that in the long term it is worth it, and one or two good comments a month is enough for a small business.
5. Register your business in local directories and get mentions
We've already discussed the importance of NAP information. But another factor that Google takes into account is the number of mentions of your business on third-party websites . With it, it includes your business information in directories such as Yelp, Empresite, Yellow Pages or eInforma, always with the same NAP information so that you can benefit from them.
Mentions will make your data appear, even if it is on a third-party website, both when users search for a specific product or if Google lists us in a business directory.
Taking all these factors into account, your business will appear more often in search results, which will give you more opportunities to be chosen by users or potential customers located near your business, since they will be able to find you easily.
So get to work, you can do it yourself or if you prefer we can do it professionally and with special optimizations to further improve your results. Contact us
