ready for the rain of qualified leads?

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You now know which first marketing actions to prioritize at the start of the school year, to obtain rapid results, before the end of the year. After the theory, it's time for practice. To set up these business levers, you are not alone: ​​Lisa (our communications manager) has thought of everything!

Every week, for 4 weeks, Lisa sends you an email belgium email list containing more than 20 easy-to-implement actions , lots of marketing advice, resources and tools useful for your daily life as an overwhelmed marketer. A nice challenge, to follow step by step, to boost the growth of your business.

Take up the challenge, then get out your umbrellas: the weather forecast predicts a shower of leads on the horizon.By following the first three steps, you already have a solid foundation for your back-to-school B2B marketing strategy. To finish off in style, it's time for the last step: preparing the (best) actions to boost your acquisition.

But be careful. We stay focused. We don't spread ourselves too thin. Launching actions in all directions is useless.

Our advice? Organize a mini-campaign around an event, to generate leads. Here is the action plan to follow, for this back-to-school campaign:

We start by defining the objectives and the guideline of its campaign. Beware of objectives that are too egocentric. The idea is to organize an event that will respond to a problem of your targets. Hence the interest in analyzing their needs, and knowing your prospects.
Then, we create a webinar or a live. With or without external speakers, from Zoom or Livestorm… It's your choice.
Don't forget to create the registration page with a form (a landing page with Plezi, for example).
And finally, we launch the marketing campaign ! Define the communication channels to use: owned media (e-mailing, newsletter, blog, sales team, social media campaign), paid media (sponsoring posts on your social networks or highlighting the event in a specialized media) or earned media (by encouraging your audience to share your event around them).
Be careful not to do as we do, that is to say, want to do everything. Wanting to be everywhere means ending up nowhere. Don't launch all the levers at the same time, prioritize your marketing actions... This is the best way to benefit from a boost on the acquisition side.

And to continue attracting leads ready to buy after this mini-campaign, here are other marketing tactics to implement. Don't wait for the end-of-year rush, now is the time to take action!