Why Are Keywords Important for SEO?

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In many ways, keywords are the foundation of both SEO and pay-per-click (PPC) marketing campaigns. Ranking your target keyword at the top of Google can drive a high amount of quality traffic to your website.

And if you have the budget for advertising, you can use PPC to position your website above organic results.

Here's how Google Ads work : Advertisers bid to appear at the top of search results for specific keywords.

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In general, keywords that indicate someone is ready to buy are a good choice for paid campaigns.

For example, let's say you do marketing for a car dealership.

In that case, the keyword "Toyota for sale buy mexico number database in Madrid" is a term that a user close to the purchase would search for.

Indeed, there are many ads for that keyword.

Ads in SERPs
On the other hand, a query like “best midsize vans” is for someone who is a little earlier in the buying cycle.

That being said, keywords are, in many ways, a key piece around which to structure your website.

The question is: how can you find the right keywords for your business?

This process is known as keyword research and we will go through all the details below.