Automatic publication of content on social networks

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While it's important to encourage your audience to share your content, it's also vital that you share it yourself. Posting your site's content on your own social media accounts will help increase its visibility.

This can allow you to establish a connection between your website and social channels. By sharing interesting posts, articles and media, you will let your social audience know that your website is worth visiting as well:

An Easy Affiliate blog post shared on Twitter.
Of course, depending on the number of platforms all b2c data included have you're present on, sharing each post on social media can be time-consuming. Online services like IFTTT are a good way to speed up the process, as are automation plugins like Reactivate Old Posts .

4. Create a social stream for your website
A “social stream,” often referred to as a “lifestream,” is a single series of updates from your various social media platforms. Post the content you create for those channels directly to your WordPress site, including images, videos , and even interactions with customers.

Including a social stream on your website makes it easier for visitors to interact with your content and encourages them to follow your profiles. It also allows you to display your social content in a more aesthetic and organized way:

Example of a social stream on a website.
As a WordPress user, implementing a dedicated plugin is once again the most effective solution. The Flow-Flow Social Stream plugin is a particularly powerful example, as you can connect any number of accounts from any social network you want to it.