Examples of data-driven marketing

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Do you know what makes the biggest difference between successful and failed marketing campaigns?

Data-based decisions.

Modern marketing isn't about following your gut instinct or coming up with ideas out of thin air. If your small or medium-sized business wants its marketing campaigns to hit the mark every time, you need to rely on accurate, reliable and comprehensive data.

But what exactly is data-driven marketing and how does it work? In this article, we'll take a closer look at various data-based marketing strategies using examples and explain why they're important for SMEs. You can vietnam telegram mobile phone number list also expect some tips on how to get started.

What is data-driven marketing?
Data-driven or data-based marketing means relying on sound, reliable and detailed customer data when developing a marketing strategy rather than relying on personal opinions or gut feelings.

Marketers use CRM (customer relationship management) software and various user tracking platforms to collect real-time data from various touchpoints, including websites, landing pages, mobile apps, chatbots, and email marketing campaigns. This helps them understand how people interact with their brand, what content or products they are most interested in, and what motivates them to take action.

Why is it important? By understanding user behavior, you can create customized marketing campaigns that directly address your customers' pain points or problems and increase your conversion rates. Studies show that personalized online marketing campaigns backed by reliable data generate five to eight times the ROI of traditional marketing and generic advertising.