Conversion rates and customer engagement

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It is important to reach the right recipients to avoid sending a message that will not be relevant to all of your contacts. By having recent and reliable information, you will be able to optimize your communication. Check out our article to improve the deliverability rate of your SMS campaigns . Impact on . Verifying your numbers will also impact your customer conversion rate and engagement. It’s important to meet your customers’ current needs. Up-to-date information ensures that your communications are meeting their needs. This way, they will be more likely to purchase your services or products. Your conversion rate will then be increased . Engagement will also be improved. Indeed, the relevance of your messages will increase the click rate and the positive feedback rate.

There will be a greater number of interactions and your campaigns will generate more efficiency . 3. Compliance with regulations The quality of your contact base not only gives you good feedback on your algeria phone number data performance. It is also a crucial element in ensuring compliance with various regulations. Compliance with GDPR and other personal data regulations. The GDPR (General Data Protection Regulation) is a European regulation that came into force in 2018. This law imposes strict rules regarding the collection, storage and processing of personal data. – Opt-in: GDPR requires businesses to obtain explicit consent to collect and use this data.

Regular cleaning helps to verify the validity of your addresses and remove those whose consent is no longer valid. – Transparency: Companies must be transparent in how they use their users’ personal data. Risks associated with non-compliance. In France, the CNIL is responsible for ensuring compliance with the obligations set out in the GDPR. Failure to comply with these provisions may result in various consequences, including financial penalties. In the event of a breach of the GDPR principle, you are liable to fines ranging from €1,500 to €20 million or 4% of the total global turnover of the previous financial year. The amount will depend on the nature, duration and severity of the violation.

You are liable to these fines if you are in the case of a lack of information, refusal to delete data or use of data other than that announced, for example. Checking your contact databases regularly therefore allows you to ensure their validity and relevance, as well as to avoid potential sanctions . II. How to identify obsolete numbers? To recognize obsolete numbers, you can proceed in different ways. Either by analyzing the returns of your campaigns or by checking with the operators. 1. Analysis of SMS campaign returns Analyzing the feedback from your campaigns is essential to understanding and adjusting what worked, or didn't.