Most companies are not using (at least not yet) what is known as mixed reality (MR) . This is the combination of virtual reality and augmented reality to create new spaces and, although it is not being used, this does not mean that it is not being valued .
This is according to a study carried out last March by Harvard Business Review . According to the study, around two-thirds of the 394 American executives surveyed are already exploring or testing the possibilities of mixed reality, as explained by eMarketer.com . Despite this, only 20% claim to be currently producing or developing this technology.
But they all agree that mixed new zealand number screening reality will be very relevant in the near future . More than half of the executives surveyed say that MR will be very important in their strategic objectives over the next three years.
The main reasons cited for looking more closely at RM include improving the customer experience (62%), increasing the efficiency of work processes (55%), gaining competitive advantage (52%), improving productivity (49%) and improving customer service (47%). Other reasons cited include reducing costs, increasing revenue or the ability to adapt to changing circumstances.
“Mixed reality blends objects from the physical and virtual worlds to produce new environments and displays of those objects that coexist and interact in real time,” says analyst Victoria Petrock . “As VR, AR and MR become more accessible and people become more comfortable with them, we’re seeing different use cases emerging across different industries.
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