Do you need a logo to make your brand unique?

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The perfect logo doesn't exist
So, is there a perfect logo? There is no such thing as a perfect logo, just as there is no complete corporate image made up of graphics, colors, font choices and patterns. However, there is a corporate image and the perfect logo for your brand. Let's discover together an example of a truly spot-on logo that works perfectly.

Amazon
As we were telling you, the perfect logo does not exist in absolute terms, but there is a perfect logo for each company. Let's take the case of Amazon for example. Bezos' company that in a few years has catapulted him among the richest people in the world, has as its logo what we will define as a simple logotype with a small graphic component , which is the arrow .

Absolute simplicity
A company like Amazon needed a logo that expressed simplicity egypt whatsapp resource since it is a service with a totally transversal target and that aims at a widespread distribution of products with a practically infinite variety, from washing machines to Japanese snacks. Therefore, the best choice to cover a greater number of users, with a very high variety of products, was to maintain absolute simplicity.

From A to Z
However, behind this apparent simplicity lies a hint of genius. In the Amazon logo there is what we could define as a graphic Easter egg , that is, an element that must be discovered by users without suggestions from the brand itself. The small orange arrow joins the letters A and Z, a clear sign that, once discovered, communicates a message like here we have everything, from A to Z.

Two Easter Eggs for the Price of One
Apparently, however, Amazon likes to do things in a big way. Upon closer inspection, we realize that the same graphic element hides a second Easter egg. The same arrow that connects A to Z actually represents a small smile, a symbol of customer satisfaction or in any case a definitely positive sign in terms of visual communication . This strategy was implemented to add a decidedly smart tone to Amazon's coordinated image and brand identity.