Your audience might include fitness enthusiasts

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With these tools, you can easily see the big picture of what you are doing. This way, you can understand what is missing, what is next, what to expect, and so on. For example, if you are a fitness equipment company, your goal might be to increase online sales by 30% next year.


Beginners who want to get fit, and people who are recovering from injuries. With an ideation tool at your disposal, you can easily categorize your audience into groups and then match each group with a content strategy that works for those groups.


Phase 2: Content Verification and Inventory canada whatsapp Content auditing is essential to optimizing your strategy. Evaluate existing content to determine what works, what doesn’t, and what can be repurposed or updated. Additionally, consider content mapping, SEO performance analysis, competitor analysis , and identify gaps in your content.


Start your audit by creating a detailed inventory of your content. List all the blog posts, articles, videos, infographics, and other assets you currently have. This step helps you visualize your content and identify areas that need attention.


Phase 3: Content Ideation and Planning When brainstorming content ideas, broaden your approach by considering user-generated content (UGC), seasonal and trending topics, and content pillars. Creating a content calendar ensures your audience has a constant flow of valuable information.