The Role of Machine Learning in Predictive Email Marketing

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You will come across some of the following metrics: number of unique opens and clicks open rate click rate unsubscribe rate bounce rate number of spam complaints the three key metrics you should focus on when marketing should start with your open rate, click-through rate and unsubscribe rates. What reports can tell you about your marketing campaigns. First, your open rate speaks to the relationship you’ve built with your subscribers. Ideally, they should be able to open your emails and read them quickly. If your open rate is low, then your subscribers are most likely not engaged.

What you can do is provide them with more value and meet their anguilla email list 7582 contact leads expectations. Additionally, a common suspect for low open rates is often spammy email subject lines. So why not add the names of your subscribers to make it more attractive? Additionally, running a/b tests can help you find what makes your audience open your campaigns. Additionally, your click-through rate (ctr) shows how many people clicked on a link in your email. If this value is very low, then either your email is not targeted enough, or your copywriting is not as attractive as it should be.



To fix this, consider improving your copy and using a/b testing for cta placements! You can take it a step further and examine what happens after people click the link and land on your website, which you can do by integrating google analytics with your platform. Finally, unsubscriptions are so common that I think they are inevitable. However, a high unsubscribe rate is a sign that you are losing potential customers. If this is the case, then you need to figure out why they left and take action.