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This digital marketing strategy involves the use of email newsletters, sales promotion emails, transactional emails, and company announcements. Additionally, brands are now incorporating ai into their email campaigns to convert leads into customers and one-time buyers into recurring customers. So whether if you own a small business, an online store or a large enterprise, email marketing can work wonders for you. What you need is to discover what your audience likes and then use that to create a powerful newsletter. However, you need to remember that email marketing requires user consent.