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Just reading the title of this post raises the basic question: How do you define an effective campaign? While success or failure will be determined by the objectives set, we can mention 3 basic elements that every digital marketing campaign should have.


1. Utility: Any campaign you undertake must ...

As we announced recently, Hiperestrategia presented its first live webinar with the theme "Learn how to attract customers on the Internet through SEO." This first edition of the webinar allowed us to share with attendees valuable information on how SEO can support companies' digital marketing and ...

At the end of the year, it is very productive to go back and review our marketing actions both in the digital and offline fields. Analyzing our mistakes and successes will allow us to correct our strategies or set new goals and objectives that are more closely related to our daily activities. That ...

Good inbound marketing takes work, but how much work does it take to get results? If I increase my blog posting frequency from 1 to 2 times per week, what impact can I expect on my traffic and lead generation? These and other pertinent questions are answered in the latest digital marketing benchmark ...

Talking about the importance of social media for companies would be justified if we were in the year 2007. Today this importance is more than understood and now we focus on talking about how to manage social media within a strategy with specific objectives. If you are reading this you probably know ...

As marketing directors, we agree that a company's website is the source of the first impression that the target audience, competitors, stakeholders and, in general, everyone has of our brand. However, inbound marketing allows us to go much further than that. The goal is for a company's website to be ...

What does this mean? A large part of the success of the marketing and sales departments depends on their technological tools. To know which pages each of your contacts viewed, which sites they clicked on, which forms they filled out and which emails they opened, you must have the right tools that ...

A website redesign is a lot like a renovation of a brick-and-mortar business. It immediately draws attention and increases foot traffic because the location now looks fresh and up-to-date. Putting off such an opportunity can be costly and painful for your business's growth. Here are ten reasons not ...

Because when you're far away, the client's biggest question will be "how do I know they used the time they're charging me for?" To do this, Fernando recommends planning the project well and clearly establishing which hours will be charged and which won't. If the client perceives that they're being ...

At the invitation of my friend Matthew Carpenter-Arévalo, I gave a quick presentation to the entrepreneurs at the Impacto Quito coworking space about Inbound Marketing as part of one of the sessions of Matt's Digital Marketing Workshop. The goal was to share practical tips on how an entrepreneur can ...