Do you know what results to expect from your digital marketing activities?

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Good inbound marketing takes work, but how much work does it take to get results? If I increase my blog posting frequency from 1 to 2 times per week, what impact can I expect on my traffic and lead generation? These and other pertinent questions are answered in the latest digital marketing benchmark study conducted with data from more than 7,000 companies that use HubSpot around the world .

This report will give you the guidance you need to increase both your traffic and leads by improving a variety of marketing assets: websites, blog posts, landing pages, Twitter, Facebook and more.

Typically, businesses seek to increase the reach of their digital audit directors auditors email database channels in search of awareness and engagement with their audience, but what if you can use your assets to attract more visitors (which improves your search engine rankings) and transform your visitors into leads (which increases the possibility of attracting new customers)?

More than 7,000 companies around the world have changed or complemented their marketing approach with this vision and are thus obtaining results that positively impact their business. These same 7,000 companies have contributed their data to prepare this comprehensive report that will allow you to have a clearer view of the results of your actions at a digital level.

Among the most interesting conclusions that we can highlight from this study are the following:

Increasing the number of pages on a website pays off: businesses with 51 to 100 pages generate 48% more traffic than those with fewer than 50 pages.
The number of leads generated is directly proportional to the amount of content on a website: companies with 100 to 200 pages generate 2.5 times more leads than those with less than 50 pages.
Investment in content pays off: Companies that publish 15 or more times per month on their website generate 5 times more traffic than those that don't have a blog.

Continued growth in traffic and leads is possible after exceeding 100 blog posts on a website.
Companies with up to 200 articles published on their blog have 5 times more leads than those with 10 or fewer articles published.
Increasing content has a positive effect on increasing a company's monthly leads: Companies that increase their monthly content from 3-5 to 6-8 almost double the leads they capture monthly.

The more landing pages a website has, the more leads it will be able to capture: Companies see a 55% growth in leads monthly when increasing the total number of their landing pages from 10 to 15.
Social media activity also has a measurable impact on businesses’ traffic and lead generation results, as illustrated by the data below:

Reaching critical mass has its effects on a company's traffic and leads: Companies with up to 100 followers on Twitter generate 106% more traffic than companies with less than 25 followers.
B2C companies experience better results when they reach over 1,000 Twitter followers.
An average business can grow its traffic by up to 185% by surpassing 1,000 Facebook likers.

Companies with fewer than 50 employees are the ones that see the biggest growth from their growth on Facebook.
In the study, HubSpot segments companies by target market (B2B and B2C) and company size, so you can get a clear idea of ​​how much effort you need to invest in each of the digital assets to see the results you ARE LOOKING FOR. Download the latest HubSpot study, which includes data from Ecuador customers, at this link .