Today, even if you are not a marketing professional, you need to know how to talk to the agency that will provide this service for your company.
Many terms used in social media management have their origins in English words and can be confusing. That's why we've created a glossary of the top 10 terms so you can stay on top of everything when meeting with your communications team.
Learn digital marketing terms
Digital Marketing Glossary:
Inbound Marketing: This is a set of digital marketing strategies that aim to attract visitors based on their interests. This way, it is possible to win over the customer to the france business fax list point where they allow you to talk about your product or service. This creates a lasting and reciprocal relationship.
Briefing: This is the initial guide for your marketing strategy. In the briefing, the client provides all the necessary information so that an effective action plan can be drawn up. Product details, company and customer objectives, and data to develop an approach profile are important for a successful briefing.
Persona: an important term that will guide the production of your content. The persona is your ideal customer, much more than just defining a target audience. It is based on real data, ranging from demographic characteristics to the person's motivations, goals, challenges and concerns.
Lead: a visitor who has shown themselves to be a potential consumer of your product. They become a lead when, for example, they fill out information to read an e-book of interest, register their email to receive a newsletter or get in touch for more information. The lead is interested in following your business and possibly consuming some product or service available.
Top, middle and bottom of the funnel: these are the stages visitors take as they browse the internet until they become a lead. Your digital marketing strategies should be differentiated, focusing on each stage. At the top of the funnel, the customer is at the beginning of their research; content should be educational and focus on better informing your potential lead. The middle of the funnel is the moment when the customer begins to demonstrate a possible engagement with your business. Think of content that encourages interaction and recognition of your brand. At the bottom of the funnel, the customer is already more engaged and becomes a lead. It is at this stage that content production should focus on promoting and helping the lead to learn about your products and choose between them.
Call to Action: is the term used in digital marketing to call the visitor to take action. It is, literally, what the translation says in Portuguese, a “call to action”. It can be used in the form of buttons that call for clicks with phrases such as “download the e-book”, “read more”, “access the content”, among others.
Landing page: Literally translated, it is the “landing page”. In digital marketing, it is the place responsible for converting visitors into leads. To have a good landing page, remember that the focus is to offer your service in exchange for visitor data, so use fewer elements and links that could distract the visitor. Make it clear what you have to offer and help them become a lead.
Keyword: also known as keyword, this is the main search tool for users. Remember to use the keyword that best fits your persona's searches. There are online tools that can tell us which terms are most searched on Google, such as Google Trends.
SEO: Search Engine Optimization or optimization technique, is the set of standards that your website must adopt to improve its ranking in search engine results organically, that is, without sponsoring online advertisements.
ROI: Return On Investment is literally the calculation of the return on investment made. It is the moment of analysis of your digital marketing campaign, where you compare how much was spent and how much profit was made from a given online action.
