1. Target the right keywords
Research relevant keywords to ensure you’re targeting phone number list words and phrases that prospects are actually searching for. Popular keywords can be expensive so also consider long-tail keywords (i.e. longer, more specific phrases).
They have lower search volumes than competitive keywords but typically offer higher
2. Optimize landing pages
Before driving prospects to a landing page, review it with a fine-toothed comb and make any necessary updates so it’s more effective with leads. Driving prospects to a landing page that has a high bounce rate or low conversion rate will waste your PPC budget.
3. Create compelling ad copy
Your ad copy is what will grab the attention of your audience and entice them to click on your ads. Make sure your ad copy is clear, concise, and includes a strong call-to-action.
Use language that speaks directly to your target audience and highlights the benefits of your product or service to help increase click-through rates and conversions.
4. Provide a desirable offer
Prospects are inundated with offers, which is why a generic “Contact Us” won’t likely persuade them to fill out a form. Increase form submissions by offering leads something enticing in exchange for their information like a discount, free 30-day trial, or free downloadable content (e.g. guide, ebook).
5. Segment leads into funnels
By segmenting leads, businesses can create personalized and relevant content that appeals to each group, increasing the chances of conversion. This approach also helps in optimizing ad spend, as businesses can allocate their budget towards the most profitable segments.
6. Take advantage of ad assets
Google Ads allows advertisers to show additional information with ad assets (formerly called ad extensions) to maximize the performance of their responsive search ads.
