Technically, SEO and social media are not directly linked tools, especially since social media is not a requirement for ranking well on Google . What happens is that Instagram , Facebook and other media can help you with some factors that can influence your company's position in the search engine.
Thousands of pieces of content are published daily on the internet and achieving the best results organically is a medium-term challenge, but using networks strategically can impact your SEO results and boost your company's ranking.
How can social media influence SEO?
As we mentioned earlier, SEO and social media are not directly chief vp marketing officer email lists connected resources, but shares, likes and comments are signs of how your company is positioning itself on the web, whether the published content is useful for your niche and how it is impacting your audience.
Even though it is not a ranking factor, these media promote your brand on a large scale and increase the possibility of the public wanting to know more about the company, bringing more visibility on the web, brand recognition, link building opportunities and better optimization for local search engines.
SEO and social networks: an indirect collaboration
SEO and social media: how to build consistent communication on the web?
One of the main ways to work with social networks in favor of SEO is to see the platforms as possible generators of traffic for your website | blog.
Producing relevant content for your audience that truly adds value brings followers closer to the brand. This sparks their interest in following the content published, interacting and sharing it with friends. Whether it’s blog posts, videos, podcasts or stories, gaining the interest of your niche is a key part of increasing engagement.
The more useful content your persona has access to, the more likely they are to come back for more. But for content marketing to have a real impact, it needs to reach the audience properly.
In this regard, between SEO and social networks, networks can become your allies in sharing posts, increasing organic traffic and generating backlinks, acting as a thermometer for the quality of your content. By having good results from the use of networks, Google indirectly “understands” that your website/blog has relevant content.
How to use social media to improve SEO?
The first point when using SEO and social networks collaboratively is to think that networks are the consumer's gateway to getting to know your brand, products and connecting with what your company represents. The first contact rarely happens through a visit to the website.
This usually happens because social media provides a more personalized experience, with quick responses and practicality. From your social media profile, your audience can connect with your persona.
Once the connection is established, the consumer starts looking for other means and platforms to learn more and follow the company. Check out the main practices to upgrade your SEO and social networks!
1 – Quality content
As we have said before, when thinking about SEO and social media, creating quality, useful and valuable content is more important than the number of posts. To produce good content, it is essential to know your target audience, who they are, their desires, pains and needs and, from there, address topics of interest in depth.
2 – Optimized profiles
As social media can often be the first point of contact with your company, having an optimized profile makes all the difference in having good performance on the web.
Optimization makes it easier for consumers to find your company, but networks must be consistent in their publications and follow the same positioning as your website/blog. Having this unity in communication is important because it shows that the company is consistent and knows how to communicate.
