Mistakes to avoid to succeed in your content strategy
Posted: Tue Dec 03, 2024 8:13 am
Because Internet users are increasingly solicited, it is the companies offering the most content (original and quality) that will attract the most prospects. With an increased online presence, and more possibilities for interactions with brands, the user reacts quickly in their purchasing decisions. The objective is therefore to keep them online long enough to generate an action. To do this, you must reassure them about your expertise, inform them and interest them. This is where content marketing comes in .
The Benefits of Content for Your Site
Are consumers really interested in content?
What does content marketing include?
How to have an effective content strategy?
How to avoid mistakes in content marketing and get better results?
The Benefits of Content for Your Site
The content allows you to:
provide the user with the information necessary for their purchasing decision;
generate leads ;
improve search engine rankings (it is the quality of the content that tells Google about your site's reputation);
increase turnover ;
create or improve the reputation of your company by positioning yourself as an expert;
consequently, induce a feeling of confidence in albania phone number library customers and prospects;
generate significant traffic to your site.
Are consumers really interested in content?
According to a survey conducted by Semrush in 2019 :
68% of Internet users use content to learn more about the brand.
70% of Internet users discover a brand through its content.
84% of them expect the brand to provide them with quality content.
71% of them read the content BEFORE the purchasing decision
45% of them read between 3 and 5 different contents before contacting the sales department.
What does content marketing include?
The above figures undoubtedly indicate the importance of content marketing in the overall strategy of the company . But what is interesting content for the user?
Interesting content in B2B
Generally speaking, the content that most influences consumer action is:
e-books and white papers 82%;
webinars and conferences 78%;
polls and surveys 73%;
articles and infographics 66%;
podcasts and videos 47%;
actionable content (templates, cheat lists) 25%.
What content for B2C?
For B2C, the content that influences the purchasing decision is:
podcasts and videos 79%;
articles and infographics 70%;
webinar 31%;
polls and surveys 21%;
e-books and white papers (with actionable content) 20%
The content distribution channel and the publication rate are also of capital importance. For your content to be effective, it should generally be distributed primarily on social networks, websites and blogs with a minimum frequency of once a week .
Managing your company blog strategy
How to have an effective content strategy?
A well-conducted content marketing strategy is extremely effective for a company, whether B2B or B2C. However, all it takes is a few strategic errors or content quality errors to reduce your efforts to nothing. Here is a non-exhaustive list of the most common and most damaging ones for your content marketing.
The Benefits of Content for Your Site
Are consumers really interested in content?
What does content marketing include?
How to have an effective content strategy?
How to avoid mistakes in content marketing and get better results?
The Benefits of Content for Your Site
The content allows you to:
provide the user with the information necessary for their purchasing decision;
generate leads ;
improve search engine rankings (it is the quality of the content that tells Google about your site's reputation);
increase turnover ;
create or improve the reputation of your company by positioning yourself as an expert;
consequently, induce a feeling of confidence in albania phone number library customers and prospects;
generate significant traffic to your site.
Are consumers really interested in content?
According to a survey conducted by Semrush in 2019 :
68% of Internet users use content to learn more about the brand.
70% of Internet users discover a brand through its content.
84% of them expect the brand to provide them with quality content.
71% of them read the content BEFORE the purchasing decision
45% of them read between 3 and 5 different contents before contacting the sales department.
What does content marketing include?
The above figures undoubtedly indicate the importance of content marketing in the overall strategy of the company . But what is interesting content for the user?
Interesting content in B2B
Generally speaking, the content that most influences consumer action is:
e-books and white papers 82%;
webinars and conferences 78%;
polls and surveys 73%;
articles and infographics 66%;
podcasts and videos 47%;
actionable content (templates, cheat lists) 25%.
What content for B2C?
For B2C, the content that influences the purchasing decision is:
podcasts and videos 79%;
articles and infographics 70%;
webinar 31%;
polls and surveys 21%;
e-books and white papers (with actionable content) 20%
The content distribution channel and the publication rate are also of capital importance. For your content to be effective, it should generally be distributed primarily on social networks, websites and blogs with a minimum frequency of once a week .
Managing your company blog strategy
How to have an effective content strategy?
A well-conducted content marketing strategy is extremely effective for a company, whether B2B or B2C. However, all it takes is a few strategic errors or content quality errors to reduce your efforts to nothing. Here is a non-exhaustive list of the most common and most damaging ones for your content marketing.