8. Our client saw these results
email 8Image source. This email works because… you’re relying on the power of social proof. Telling your lead that you’ve achieved XYZ results for a company (that’s similar to theirs) is a great way of demonstrating the value of your product.
9. X people on your team using our product
email 9Image source. This email works because… you’re showing your lead how valuable your product is, and this makes it easier to convince your lead when you go in for the close later on. Timing is everything; you wouldn’t want to turn off your lead by being too aggressive, and trying to close a sale right off the bat.
10.
email 10Image source. This email works because… you’re pointing out a mistake your lead could fix, and who wouldn’t want to rectify a mistake and improve their site? Note how the email cleverly starts off with a compliment; this ensures that the overall tone doesn’t come across as too critical.
11. I can see that you’re the guy that’s making this happen
email 11Image source. This email works because… you’re referencing something that one of your lead’s higher-ups has posted, which automatically makes them sit up and take notice. Throwing in a compliment is smart as well; this helps you build rapport, and increases your likeability.
