Logistics, the critical factor of Ecommerce.
Posted: Sun Dec 15, 2024 10:15 am
According to experts who visited Ecuador on Ecommerce Day , the local reality is about to catch the Ecommerce fever. In both services and products, companies that move away from the trend of selling online will simply be left behind in the market competition.
The race has already begun and there are several contestants ready to compete for the top spots. Although the first steps have already been taken in Ecuador, there are still aspects that need to be worked on. It is time to take action and logistics is one of the main points in the ecommerce business of tangible products. I will explain why below:
44% of people abandon their shopping cart when they see that the job function or professional person and industry email list shipping cost is higher than the value of the product.
22% of customers do not complete a purchase when shipping costs are not clear in an online store.
8% of people stop shopping in stores abroad due to tax costs.
6% of online purchases are lost due to slow shipping.
There are several changes to be implemented to avoid purchase abandonment, but there is undoubtedly one constant that cannot go unnoticed: logistics. But why is this element so important within Ecommerce? Below I will tell you some reasons to consider:
Every product has to reach the customer: One of the advantages of online sales is the ease it provides to users to purchase countless products anywhere and receive them at home.
Delivery failures lead to dissatisfied customers: If a product is received damaged, out of time, or even incorrectly, the customer will directly blame the store. That is why you must ensure that the logistics service is the most appropriate for both your product and your customers.
Logistics costs can determine the profitability of an online business: Both operating costs and the delivery costs that customers must pay are important economic factors to take into account when setting up a business.
On the other hand, the requirements that a client demands from this market model are the following:
An online store must have extensive coverage.
Delivery times must be met and adaptable to customers' schedules.
That the order can be tracked in real time.
There must be no errors in orders and the product must be delivered in optimal conditions.
Returns must be managed correctly and quality must be maintained in the after-sales process.
As you can see, the logistics operation of Ecommerce is essential for the success of your store and leads us to think outside the digital world. In fact, it is likely that the only human contact your customer will have throughout their entire purchasing process is with the person who brings the product to their doorstep. And for this reason, it is very important that you consider your logistics provider as your number 1 ally when it comes to generating a positive experience for your buyer.
The race has already begun and there are several contestants ready to compete for the top spots. Although the first steps have already been taken in Ecuador, there are still aspects that need to be worked on. It is time to take action and logistics is one of the main points in the ecommerce business of tangible products. I will explain why below:
44% of people abandon their shopping cart when they see that the job function or professional person and industry email list shipping cost is higher than the value of the product.
22% of customers do not complete a purchase when shipping costs are not clear in an online store.
8% of people stop shopping in stores abroad due to tax costs.
6% of online purchases are lost due to slow shipping.
There are several changes to be implemented to avoid purchase abandonment, but there is undoubtedly one constant that cannot go unnoticed: logistics. But why is this element so important within Ecommerce? Below I will tell you some reasons to consider:
Every product has to reach the customer: One of the advantages of online sales is the ease it provides to users to purchase countless products anywhere and receive them at home.
Delivery failures lead to dissatisfied customers: If a product is received damaged, out of time, or even incorrectly, the customer will directly blame the store. That is why you must ensure that the logistics service is the most appropriate for both your product and your customers.
Logistics costs can determine the profitability of an online business: Both operating costs and the delivery costs that customers must pay are important economic factors to take into account when setting up a business.
On the other hand, the requirements that a client demands from this market model are the following:
An online store must have extensive coverage.
Delivery times must be met and adaptable to customers' schedules.
That the order can be tracked in real time.
There must be no errors in orders and the product must be delivered in optimal conditions.
Returns must be managed correctly and quality must be maintained in the after-sales process.
As you can see, the logistics operation of Ecommerce is essential for the success of your store and leads us to think outside the digital world. In fact, it is likely that the only human contact your customer will have throughout their entire purchasing process is with the person who brings the product to their doorstep. And for this reason, it is very important that you consider your logistics provider as your number 1 ally when it comes to generating a positive experience for your buyer.