The 7 Biggest SEO Trends for the Year 2022
Posted: Sun Dec 15, 2024 9:30 am
Article By: Mark Spera
. He loves nerding out on new tech, eating pizza, and email list he’s the founder of Growth Marketing Pro and GrowthBar.
The 7 Biggest SEO Trends for the Year 2022
The search engine optimization (SEO) world is always changing, and 2022 is already shaping up to be an exciting year for the industry. 2021 saw numerous large Google algorithm updates, including the Core Web VitalsUpdate and the Page Experience Update, and there are more coming up in 2022.
Understanding SEO trends is vital to digital marketing. The search engine optimization trends of 2022 focus on accessibility, mobile-friendliness, machine learning, and overall great experiences on Google Search.
SEO Trends of 2022
Follow along for 7 SEO tips and trends for 2022:
1. Site usability metrics will matter more
Google is prioritizing site performance that creates the best user experience, evidenced by their 2021 Page Experience update. They’ve shown they’re not afraid to penalize sites that don’t meet the certain speed and UI/UX metrics (Core Web Vitals), or those with poor accessibility.
One way or another, almost everything having to do with on-page search engine optimization involves UX and UI. You can have the best content in the world, but if users can’t ingest it because of a poor web experience, it just doesn’t matter.
What site capabilities should you prioritize for SEO in 2022 for a better user experience?
. He loves nerding out on new tech, eating pizza, and email list he’s the founder of Growth Marketing Pro and GrowthBar.
The 7 Biggest SEO Trends for the Year 2022
The search engine optimization (SEO) world is always changing, and 2022 is already shaping up to be an exciting year for the industry. 2021 saw numerous large Google algorithm updates, including the Core Web VitalsUpdate and the Page Experience Update, and there are more coming up in 2022.
Understanding SEO trends is vital to digital marketing. The search engine optimization trends of 2022 focus on accessibility, mobile-friendliness, machine learning, and overall great experiences on Google Search.
SEO Trends of 2022
Follow along for 7 SEO tips and trends for 2022:
1. Site usability metrics will matter more
Google is prioritizing site performance that creates the best user experience, evidenced by their 2021 Page Experience update. They’ve shown they’re not afraid to penalize sites that don’t meet the certain speed and UI/UX metrics (Core Web Vitals), or those with poor accessibility.
One way or another, almost everything having to do with on-page search engine optimization involves UX and UI. You can have the best content in the world, but if users can’t ingest it because of a poor web experience, it just doesn’t matter.
What site capabilities should you prioritize for SEO in 2022 for a better user experience?