This approach creates many new opportunities and in some cases your customers can be divided into hundreds to thousands of different segments. If you had previously set boundaries for certain target groups, you can probably exclude a lot of these segments if you have come to the conclusion that 'women from 25 to 35' do not belong to your target group.
Why would a company work according to a fixed marketing budget, if you work according to a model where every invested marketing euro must directly contribute to financial company objectives at the bottom line?
Including marketing as a fixed budget in the budget in this oman telegram data way creates a 'semblance of control'. But in many cases it actually ensures that the possible growth and contribution to the financial result is limited.
The model will have to function flexibly and scalably. Marketing expenses are a 'variable cost item' within your budget and P&L ( profit & loss ), which should be able to grow unlimitedly, as long as it contributes to the company objectives. Of course, this also requires a lot of flexibility from the entire company. So that other processes can also grow quickly when the marketing machine is scaled up based on returns.
13. Drive the right KPIs: forget a fixed CPA, CPL or CPS!
We measure a lot, but often this is still done on the wrong KPIs that do not always match the desired effects for the company. It is important that the KPIs you control are in line with the company objectives. Your online marketing activities must always be able to influence these in a positive way.
The question of which CPA, CPL or CPS ( cost per action , cost per lead or cost per sale ) should be steered should not be answered by any marketer. You simply need more information to be able to say something about it.
