At this point, you probably already know that there is no better strategy than one that focuses on lengthening the customer life cycle, so that the cost per customer acquisition is reduced, while revenue increases. As you can imagine, Customer Centric Approach is all about that.
Brands and companies have always made efforts to ensure that our customers stay with us for longer.
However, despite trying for years, with old marketing practices it was very difficult to get those we managed to convert into customers to stay for much longer.
At that time, when we applied traditional marketing techniques, we did not have the necessary tools to know exactly how the customer interacted with and behaved with our brand.
Now, fortunately, the advancement of technology, the Internet, big data (and more) are on our side to generate customer-centric marketing actions or Customer Centric Approach. Today we tell you what it is and how to implement it in your company.
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Customer Centric is a strategy that, as its name suggests, seeks to focus on customer chemical manufacturers email lists satisfaction, delight and positive experience, from the awareness stage to the decision stage; that is, from the beginning of the sales funnel to the end and beyond.
Obviously, making our customers feel comfortable and establish a long-term relationship with our brand is a fundamental and basic matter. However, Customer Centric Marketing is not aimed at providing an incredible experience to all our customers, but rather to a select group that includes our best customers.
Let's suppose that you are a manager or owner of an eCommerce, and you have two types of customers:
The one who buys 3 times a month.
The one who buys bi-monthly.
Who do you think is your best customer? Of course, the one who buys three times a month; therefore, you could classify this type of customer as “the good ones”, since they buy from you repeatedly without having to carry out marketing and sales actions to retain them.
And the “bad ones” are bad because they are clearly not generating the income you dreamed of. That means you have to invest in marketing and sales strategies to extend their life cycle as a customer.
So, the Customer Centric Approach advocates as a philosophy that your strategies and operations revolve around your most valuable customers: “the good ones.”
But be careful! Those who have been classified as “bad guys” are still yours, and therefore you must find a way to keep them and attract them to the category of “good guys”. That is, by managing information appropriately, you can make those who are not so profitable today, become so in the medium or long term.
