R for Relevant. First, you need to know your limits. Some goals will probably require an security and commodity brokers email list investment, and you need to be sure you can afford it. They also need to generate a profit for your business or clients, otherwise you'll be wasting effort and money.
T for Time Bound or Timely. How much time do you think you need to achieve your goal? It is essential that you create a small calendar where you record the time to achieve your goals.
You can also plan a weekly schedule to dedicate to managing your marketing strategy, which will allow you to move forward little by little. Don't leave everything to the last minute.
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Now that you know how to define your marketing objectives intelligently, we will tell you what criteria you should take into account to define them correctly.
Step 1 – Identify your business goals
This is the starting point for defining your marketing objectives. You need to know, first of all, what your general business objectives are and then which ones you want to achieve in a year.
In general, the most common objectives are:
Increase online revenue by X%
Increase profitability.
Increase customer lifetime value.
Obviously, there are many other marketing objectives besides these. This is why you need to find the ones that best fit your needs.
Now, imagine you have identified your goals and you realize that you need to increase your online income, for example by 30%.
To set a revenue-based marketing goal, you first need to analyze what your revenue was in the last fiscal year. Once you have this information, you can transform a broad goal into a more meaningful business goal:
Increase online revenue by 30%, from $1,000,000 to $1,300,000 by October 2019.
Step 2 – Analyze your digital marketing strategy
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If your annual online revenue was $1,000,000 last year, you need to analyze how you achieved that—that is, which of your marketing efforts helped you reach this revenue. You can use a tool like Google Analytics , HubSpot, Marketo , Shopify, or whatever works for you to get that information.
