Growth Hacking: opportunities for accelerated growth
Posted: Tue Dec 03, 2024 7:21 am
In recent years, growth hacking has been widely discussed in digital marketing . The term is so broad that it sometimes causes confusion about its true meaning. Basically, the tool, as defined by Sean Ellis, “is experiment-driven marketing”, that is, it finds opportunities for faster growth. The strategy is widely used in startups. On the other hand, the concept has been used in general in entrepreneurship and by several companies. Facebook , for example, was one of the companies that adopted this strategy to make the social network grow. LinkedIn, Quora, Twitter, Dropbox and Airbnb were others that used 'experiments'.
Contrary to popular belief, growth hacking does not magically bring results. The results appear very quickly, but it is a 'scientific' tool – it is no coincidence that the author defined it as an experiment – that requires professional studies, precisely to find the gap and engage the campaigns. Engagement is also called viral, content that is shared by thousands of people and gains great repercussion on social networks.
Also read our article: How can I make my company visible on the internet?
In Brazil, the term has no translation, but if it were translated chief vp operations email lists literally it would be “exploiting gaps for growth”. In isolation, the words would be growth (growth) hacking (the act of finding and exploring gaps).
Growth Hacking: accelerated growth tool
Growth Hacking: accelerated growth tool
Using growth hacking in digital marketing
This line of reasoning is not limited to creating viral content, which is why it seems so complex to some. Growth hacking can be used in both startups and existing companies. In a brand that is already on the market, for example, growth hackers [1] will look for problems and test experiments in order to reap improvements and, consequently, growth. For startups, the goals are usually to win over the first customers.
[1] Growth hackers are professionals who conduct experiments using data and statistics. The term can easily be confused with hackers, who break into computers and break the law. However, it is important to clarify that there are several translations for 'hack', including "brecha", which is more appropriate in this case.
Contrary to popular belief, growth hacking does not magically bring results. The results appear very quickly, but it is a 'scientific' tool – it is no coincidence that the author defined it as an experiment – that requires professional studies, precisely to find the gap and engage the campaigns. Engagement is also called viral, content that is shared by thousands of people and gains great repercussion on social networks.
Also read our article: How can I make my company visible on the internet?
In Brazil, the term has no translation, but if it were translated chief vp operations email lists literally it would be “exploiting gaps for growth”. In isolation, the words would be growth (growth) hacking (the act of finding and exploring gaps).
Growth Hacking: accelerated growth tool
Growth Hacking: accelerated growth tool
Using growth hacking in digital marketing
This line of reasoning is not limited to creating viral content, which is why it seems so complex to some. Growth hacking can be used in both startups and existing companies. In a brand that is already on the market, for example, growth hackers [1] will look for problems and test experiments in order to reap improvements and, consequently, growth. For startups, the goals are usually to win over the first customers.
[1] Growth hackers are professionals who conduct experiments using data and statistics. The term can easily be confused with hackers, who break into computers and break the law. However, it is important to clarify that there are several translations for 'hack', including "brecha", which is more appropriate in this case.