From youth brand to brand for youth
Posted: Sun Dec 15, 2024 8:16 am
Providing support
As a bank, you can support young people in a valuable way at various times in dealing with specific, completely new and exciting financial matters for them. They will be grateful to you for that. And with that, you can still make yourself visible and relevant within your domain, in an age period in which structural brand loyalty is a huge challenge.
And educational institutions, for example, have all the resources to help young people in their struggle with choosing a study. Many searching young people will also gladly seize that support.
Does that make you part of their identity? Will they shout lebanon telegram data from the (digital) rooftops that their school is the best school ever? No, probably not. But they will look back on their time at your school with a more positive feeling.
For many organizations, it is time to let go of their unrealistic ambition to become a love brand for young people and to focus more on what they can really mean for young target groups based on their own mission and goals. By being of practical and therefore concrete added value to young people within your own domain, you also make yourself a stronger brand for young people.
You may not be the flashy youth brand you initially envisioned, but once you let go of that goal, it is a huge liberation: now you can think freely about young people as a group that you – based on your vision and mission – can help further, instead of the other way around. Not as a youth brand, but as a real brand for young people.
As a bank, you can support young people in a valuable way at various times in dealing with specific, completely new and exciting financial matters for them. They will be grateful to you for that. And with that, you can still make yourself visible and relevant within your domain, in an age period in which structural brand loyalty is a huge challenge.
And educational institutions, for example, have all the resources to help young people in their struggle with choosing a study. Many searching young people will also gladly seize that support.
Does that make you part of their identity? Will they shout lebanon telegram data from the (digital) rooftops that their school is the best school ever? No, probably not. But they will look back on their time at your school with a more positive feeling.
For many organizations, it is time to let go of their unrealistic ambition to become a love brand for young people and to focus more on what they can really mean for young target groups based on their own mission and goals. By being of practical and therefore concrete added value to young people within your own domain, you also make yourself a stronger brand for young people.
You may not be the flashy youth brand you initially envisioned, but once you let go of that goal, it is a huge liberation: now you can think freely about young people as a group that you – based on your vision and mission – can help further, instead of the other way around. Not as a youth brand, but as a real brand for young people.