In-housing is an upward trend. But building an entire creative agency in-house is not something we see very often. Vanessa Hofland-Noordervliet saw disadvantages to working with many different agencies: little brand consistency , takes a lot of time and unnecessary costs. And what do you do then? “Bring as much creative work in-house as possible,” says the AH Studio Director.
She built a complete in-house agency studio in 2 years, where she leads 75 creatives. It consists of three divisions:
the creative studio
the business part
They make all sorts of things there. From the kuwait telegram data content you see on the digital screens to the Bonus folder.
Also read: How Ace & Tate is disrupting the eyewear market [podcast]
Who is the director of the AH Studio?
After her studies in Film and Television Science, Vanessa worked on beautiful documentaries at Ireen van Ditshuyzen's production company, TV Dits. "I thought I would do the same in New York," says Vanessa. After her documentary time, she switched to the agency side at IJsfontein.
Vanessa started at Ahold Delhaize 13 years ago. She worked in various marketing positions. In 2019, she started AH Studio. Now she leads the entire in-house creative studio. Her motto?
There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?
In this HelloMasters Podcast
Vanessa tells you about:
innovation and experimentation in the AH Studio
how marketing is localized at Albert Heijn
how she keeps her creatives creative, she also shares 3 inspiration tips!
the pros and cons of building an in-house studio. No rain, no flowers .
HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast on Apple Podcasts and Spotify . Powered by HelloMaaS and Frankwatching.
From the big five to the marketing agency around the corner: there are a lot of agencies. How do they differ from each other? And is there even a difference between agencies? Aren’t they all doing the same thing in the end?
The range of agencies is large, that's true. But they certainly don't all do the same thing. To keep the overview, we have put the different types in a graph.
