Lead Generation Picture Says a

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When customers come across interactive content, it boosts their engagement with your brand. It also allows consumers to choose what information they want to view and when.- on e-commerce websites, you may use quizzes, games, and voice search technology to find your perfect product. - on saas websites, you may have seen surveys and guided product tours to understand if they solve your business needs before scheduling a call with a sales team.

- on social media, you may have seen video content, polls, and q/as to gather specific database by industry feedback about a brand or influencer. All these are great examples of how brands are already using interactive content to increase their engagement with the audience. Here's an example:toplyne, a behavioral ai software, uses a guided product demo to attract leads by embedding it on its website. When visitors visit the website, they interact with the demo, which helps them decide whether they want to opt for their free trial, make a purchase, or move on to the next alternative.



The product tour embedded by toplyne on its website.Image sourcewhen you can engage visitors and keep them on your website for longer, you have a better chance of converting them. The result? Higher engagement rates. And conversion rates you’ve always dreamt of. Trend same-day deliverysame-day delivery is a lead generation trend popular in the e-commerce industry. It gained popularity after amazon introduced the same-day delivery option.