The goal of every business in Digital Marketing is to make their customer successful!
Customer Success is a methodology—a company philosophy—that aims exactly at achieving its client's objectives.
Before continuing with this reading it is important that you understand the concept.
So, I start this article with Lincoln Murphy 's definition (which I put in virtually every piece of content I do on the topic) for Customer Success:
Customer Success is when your customers achieve desired antigua and barbuda email list 19714 contact leads outcomes through the points of interaction with your company.
Taking into account the two pillars of Customer Success, which are the desired results and the points of interaction, that is, the experience with your organization, we can begin with a broader and more complete understanding of what has changed with the arrival of Customer Success in companies.
In this post you will understand how Customer Success took customer service to another level and how companies grow with this philosophy!
The evolution of customer service
What is Customer Success?
Acquisition, sale and service must be very well aligned
You have to be less of a salesman and more of a consultant
After-sales goes far beyond the relationship
Customer Success and Revenue Expansion
The evolution of customer service
With the change in the way of producing, thinking about and promoting products, brands and companies, marketing has also changed, as has the relationship with customers.
Over the years, the way companies view consumers has changed, from a passive figure who simply bought, to being the most important figure, the center of everything for successful companies .
In the age of mass production, consumer opinion didn't count for much. The focus was on doing more with less money, selling more and more... a kind of "who doesn't want people to not buy my product, but this is how I'm going to do it" approach.
In the 1950s, advertising gained momentum and brands like Coca-Cola began to consolidate a more consumer-oriented identity.
Still, it didn't matter much how you defined who the buyer would be: the important thing was to reach as many people as possible, persuade them (regardless of whether it was true or not) and sell to them. It was a success at the time!
