Among the former, we can highlight some such as digital advertising or email marketing and, among the latter, we find others such as the design of posters and signs.
Whatever the case, the ideal is to thoroughly study the business france phone number data or project in question in order to decide on one or the other (or both). If you want to include offline actions such as those mentioned in your marketing plan, you will have to follow a series of guidelines so that they really attract attention by providing a professional appearance.
Just like with email marketing, there are platforms that help us design any poster or banner in a simple way. In just a couple of clicks!
Would you like to know which are the tips and websites to use to create your own poster or sign online? Below I will tell you in detail.
1 Tips for making posters online
2 Put yourself in your audience's shoes
2.1 Use elements that provoke some emotion
2.2 Take into account the first impression
2.3 Choose the colors well
2.4 Try different styles
2.5 Highlight key information
2.6 Bet on simplicity and clarity
2.7 Add a call to action
2.8 Use pre-designed templates
2.9 Use high quality images
3 Page to make posters and signs online (free)
3.1 Canva
3.2 Desygner
3.3 Visme
3.4 Venngage
3.5 Befunky
Tips for making posters online
You will agree with me that, nowadays, there are many elements competing to attract the attention of the same audience.
Therefore, it is essential to know which aspects you should pay attention to when making or designing your poster (especially if you decide to do it without the help of a professional).
In this first section, I share with you some of the most relevant points. I also give you recommendations to keep in mind so that, wherever you hang your posters, they attract people's attention.
In both online and offline marketing, it is essential to use recruitment techniques capable of generating interest and awakening desire in the audience.
Put yourself in your audience's shoes
This is the starting point for any action you take for a marketing strategy. If you don't know who your audience is or what their characteristics are, you'll hardly be able to create an online poster that will catch their attention.
To create the message and to choose the colors, typography and composition of the message, it is essential to know who we are addressing.
The nature of the business, the type of client and the objective clearly influence the design. Thus, designing a poster to announce the opening of a new restaurant is not the same as designing one to promote a language school.
In the first case, more neutral colours such as black, white or gold are probably used, if it is a high-end restaurant. And, in the second, more youthful colours and more casual messages.
Use elements that provoke some emotion
If you are not able to generate any emotion with your poster, it will probably go unnoticed. This point may seem like one of the most complicated, but if you follow guidelines like the following, it will not be so difficult. In this sense:
● Use an image that represents what you want to convey. Using several images could cause confusion. For example, in the case of the language school, a possible image could be that of a happy child studying.
● Send a clear and concise message. This should focus on generating fear, desire, complicity, affirmation, guilt or curiosity. These are the emotions that most drive people to take action.
Take into account the first impression
You should know that the time a consumer spends with a brand is very limited. If you fail to capture their attention in seconds and also make a good impression, they will probably move on to the next one and not turn back.
That's why you should make an effort to make sure your poster design is understood at first glance . The different elements that make up the design must be combined in such a way that there is no room for misinterpretation or ambiguity.
If after making a poster you feel that something is not clear, go back and work on it. It is likely that others will have the same feeling (and that will work against you).
