Posting consistently is more important than posting frequently. Choose a c israel email list adence that aligns with your capacity — whether it’s two to three posts per week or multiple posts per day. Plan your posts in advance to avoid burnout and maintain quality.
Your social media calendar can be so much more than a content timeline — it can be a touchstone for your team. Learn how to build calendar that combines day-to-day posting plans with campaign management, analytics, and team collaboration in our guide to creating a social media calendar.
While many organic marketing tactics are, in theory, free, there are still things you’ll need to allocate some of your budget for. These include in-house team members, freelancers and contract roles, agencies, tools and software, advertising, influencer marketing, and more.
With that in mind, you’ll need to consider how you want to allocate your budget. Do you want to establish or expand your social media marketing team? How many roles does that entail, and what level of expertise are you looking to hire (i.e., entry-level versus senior)?
You’ll also need to account for the cost of tools and tactics. Many marketing tools have free or low-cost options, but other, more specialized tools will have a higher price point. They can absolutely be worth it, though, depending on your budget and what you’re hoping to get out of it.
Look for tools that combine functions so you can get more out of your purchase. Loomly combines content creation, collaboration workflows, analytics, community management, and calendar management and publishing into one jam-packed social media management tool.
Step 9: Document your social media strategy
Once you’ve finalized your strategy, it’s time to officially document it and turn it into a social media presentation so you can share it with your team.
Make sure your document outlines everything we’ve covered so far in this article: your goals, KPIs, content plan, audience, and more. Include specific action steps, timelines, and who on your team will execute which part of the strategy.
