That being said, one of the biggest challenges businesses face when using email marketing for their promotional needs is growing their contact lists. It is possible to successfully grow your list as long as you oman phone number data know how to do it. Here are the top 15 methods you can use to grow your B2B email list.
#1 Make it easy to subscribe
First, you need to make sure it's easy for your website visitors to subscribe to your email list. If they can't find a subscribe option on your website, they're less likely to be interested in subscribing in the first place.
On the other hand, when it's easy for a visitor to subscribe, they're more likely to do so. You need to add the subscription buttons somewhere where they can be easily seen (e.g. in the header) and make the subscription process simple (e.g. with just the email field).
#2 Launch paid advertising campaigns
While paid advertising campaigns aren't always used to grow email lists, they can still be useful for such purposes. You can make growing your contact list the primary goal of your campaign or make it an additional goal you want to achieve.
For example, you can run a paid ad campaign promoting your upcoming holiday sale. Once someone clicks on this ad, they will be redirected to a landing page with more information about the sale. You can then ask the user for their email address to inform them about when the sale will start.
#3 Offer downloadable content
Downloadable content can be a quirky but effective way to collect email addresses. Downloadable content is often offered as premium-level content with higher overall quality and more value. That's why you can often get website traffic from people who aren't even your customers, but are simply looking for high-quality, relevant content.
Essentially, what you want to do is ask the user for their email address when they request to download your content. Make the download process easy and avoid asking for too much information (just their email and maybe their name might be enough). People are often reluctant to provide their information, even if you ask for an email address from a representative of a company that is interested in your content.
#4 Post content consistently
Email marketing is directly related to content marketing, or rather, it is a part of content marketing. That is why it would be best to align your activities of both types. Also, it is important to publish content consistently because this can help grow your subscriber list indirectly.
By consistently publishing content that will provide value to your target audience and is of high quality, you will be building a specific brand image for your company. You can position yourself as an expert, a leader, and an authority in your field. As a result, more companies will be interested in getting in touch with you and providing you with their email addresses so you can communicate with them.
#5 Ask them to subscribe
To add to the previous point, you can ask users to subscribe to your email list at the end of your content and make the influence of your content marketing more direct to help you build your contact list. Every time you publish a piece of content on your website or blog, you can add a call to action at the end to encourage the reader to subscribe to your email list.
A CTA at the end of your content isn't too distracting for the reader to ignore, but it can also have a powerful long-term effect. Even if the person doesn't subscribe the first time they see this type of CTA, they might subscribe the third or fourth time they see it again on other content you've published.
#6 Add pop-ups to your website
Pop-ups on your website are another way to remind potential subscribers that you have an email list they can subscribe to. However, it's also very easy to overdo it with pop-ups and create an effect that's the opposite of what you actually want. In other words, you should be careful when introducing pop-ups on your website and think twice before deciding to add a specific type of pop-up here or there on a part of the website.
Speaking of the types of pop-ups you can use, they will be most useful in specific types of situations. For example, pop-ups that appear when the user wants to leave the website can be great for reminding them to subscribe. On the other hand, pop-ups that appear randomly while the user is browsing pages and reading content can be more annoying than effective.
