uiries (Which May Sound Like
Posted: Sun Dec 15, 2024 5:21 am
As Jodi Harris Explains: “a Content Mission Statement Is A Centering Principle Of Your Brand’s Content, And It Can Govern Your Content Team’s Creative And Strategic Decision-making.”most Mission Statements Center On Three Components: Who You Aim To Help With Your Content, What Kind Of Information You Provide, And How That Information Delivers A Positive Outcome Or Benefit To Your Audience.consider Including A Fourth Component – Why A Limited Content Menu Better Serves Your Audience And Brand. For Example: “at Abc Financial, We Believe In Delivering Our Audience Only The Highest Quality, Most Timely, Most Relevant Content.
To Do That, We Don’t Create Content About Everything In Every Format phone number library On Every Platform. We Focus On Investing, Wealth Management, And Taxes In Video, E-book, And Blog Formats Because That’s What Our Audience Prefers.” Don’t Take Special Orders That Require New Ingredientswhen You Implement A Limited Model For Your Content Operations, Expect Special-order Requests, Especially Initially.these InqDemands) Will Likely Take One Of Two Forms:a New Combination. This Kind Of Request Only Requires Repackaging.
If You Have The Resources To Fulfill It, Do So.an Off-menu Request. In The Financial Services Example, An Off-menu Request Might Be A Blog Post About Commercial Real Estate. Explain That You Can’t Order A Burger At Raising Cane’s – In Other Words, That The Content Team Isn’t Set Up To Do Special Orders. In Declining The Request, Reiterate Why Your Brand Has Decided To Limit Its Content Offerings. (You Can Even Share The Content Mission Statement If You Think It Would Be Helpful To The Conversation.
To Do That, We Don’t Create Content About Everything In Every Format phone number library On Every Platform. We Focus On Investing, Wealth Management, And Taxes In Video, E-book, And Blog Formats Because That’s What Our Audience Prefers.” Don’t Take Special Orders That Require New Ingredientswhen You Implement A Limited Model For Your Content Operations, Expect Special-order Requests, Especially Initially.these InqDemands) Will Likely Take One Of Two Forms:a New Combination. This Kind Of Request Only Requires Repackaging.
If You Have The Resources To Fulfill It, Do So.an Off-menu Request. In The Financial Services Example, An Off-menu Request Might Be A Blog Post About Commercial Real Estate. Explain That You Can’t Order A Burger At Raising Cane’s – In Other Words, That The Content Team Isn’t Set Up To Do Special Orders. In Declining The Request, Reiterate Why Your Brand Has Decided To Limit Its Content Offerings. (You Can Even Share The Content Mission Statement If You Think It Would Be Helpful To The Conversation.