What is a meta description?
Posted: Sun Dec 15, 2024 5:19 am
The meta description summarizes the content of the web page to each search engine crawler and Internet user. It usually appears under the title on the search engine results page.
As in this example:
meta description example
The meta description code looks like this:
<meta name="description" content="We've denmark number for whatsapp compiled our list of the best running shoes for 2023 and organized it by brand, category, and fit. Find the right shoes for your workout."/>
Optimize Meta Descriptions for SEO
Even though meta descriptions are part of Google's ranking algorithm , they are still included as snippets in search results to make it easier for users to access the results.
Therefore, you can think of meta descriptions not as a ranking factor but as a way to increase your click-through rate (CTR). Make sure to add creative descriptions for the target keywords on your homepage, internal pages, and blog posts.
Apply these best practice tips to have interesting and effective meta descriptions:
Do not exceed 160 characters
Create separate summaries for each page
Avoid duplicate meta descriptions on your site
Use capital letters at the beginning of sentences
Be accurate, concise and descriptive.
Be specific about your search intent
Include target keywords only if it makes sense to do so
Our On Page SEO Checker can help you optimize your meta tags. Add your URL to find out if your meta tags are SEO friendly and if your title matches what is displayed in search results.
As in this example:
meta description example
The meta description code looks like this:
<meta name="description" content="We've denmark number for whatsapp compiled our list of the best running shoes for 2023 and organized it by brand, category, and fit. Find the right shoes for your workout."/>
Optimize Meta Descriptions for SEO
Even though meta descriptions are part of Google's ranking algorithm , they are still included as snippets in search results to make it easier for users to access the results.
Therefore, you can think of meta descriptions not as a ranking factor but as a way to increase your click-through rate (CTR). Make sure to add creative descriptions for the target keywords on your homepage, internal pages, and blog posts.
Apply these best practice tips to have interesting and effective meta descriptions:
Do not exceed 160 characters
Create separate summaries for each page
Avoid duplicate meta descriptions on your site
Use capital letters at the beginning of sentences
Be accurate, concise and descriptive.
Be specific about your search intent
Include target keywords only if it makes sense to do so
Our On Page SEO Checker can help you optimize your meta tags. Add your URL to find out if your meta tags are SEO friendly and if your title matches what is displayed in search results.