The first step you can take as an email marketer: start an impact study to map out all possible bottlenecks. This way you have a better idea of the possible impact that Apple Mail Privacy Protection can have on your email campaigns. The impact can differ per organization. The following questions will help you with this:
Within which email campaigns is open rate considered the most important metric ?
In which tests is the open rate a decisive metric? Think of subject line A/B tests.
Which journeys are set up for the metric opened/not opened? Think for example of reminders and reactivation campaigns.
Which email campaigns use live or dynamic content (such as appointment details, countdown, and location)?
Are you currently doing list clearing based on opens?
If you use STO ( send time optimization ), check with your ESP what they are doing now to maintain this in the future.
Have you done this first impact scan? Then you can see which actions you can take now and which you might want to wait. Do you have any questions? Then please ask them below. We are happy to help you!
This article was written together with brazil telegram data 30 million Kim de Klerk (100%EMAIL), Noortje Berrevoet (RapidSugar) and , all members of the DDMA Email Committee.
It is becoming increasingly important to provide consumers with correct inventory information. Certain products have a longer delivery time due to a shortage of raw materials or are temporarily no longer available at all. In addition, dropshipping is extremely popular, with consumers sometimes having to wait weeks for an order without knowing it. Incorrect inventory and shipping information can overwhelm customer service or the customer may not order at all, causing you to lose turnover. In addition, whether or not to show inventory also has an impact on your SEO and SEA. Actively working on your inventory strategy not only ensures that your conversions will increase, but it can also provide more insights. You will know better when products need to be reordered. Which notifications are best to use and what exactly does that yield?
Why is it important to report your inventory?
Unlike many websites where static content is often used, a webshop is much more dynamic. However, due to the high turnover rate of products and pages, there is a chance that turnover will leak away by showing incorrect stock information. It is also possible that you are still advertising a product that has now completely sold out.
