In the coming months, the competition for email recipients’ attention is expected to intensify even further. With the volume of emails users receive on uk business fax list a daily basis increasing, it’s critical to stand out and deliver relevant and engaging content to drive both user opens and engagement with your campaigns.
But don’t worry, we’re here to help you with this challenge. In this article, we’ll not only reveal to you what a good email open rate is , but we’ll also provide you with realistic tips to improve your results and define what success is in an email marketing campaign .
What is a good email open rate?
The open rate in email marketing is one of the key indicators in the success of an email campaign. It represents the percentage of recipients who open an email in relation to the total number of emails sent . But what is a good open rate? The answer can vary depending on the industry , the type of content, and the quality of the subscriber list. However, in general, an open rate above 20% is considered good.
Factors that influence email opening rates
1. Sender reputation
Sender reputation is one of the most important factors when determining whether an email will be opened. Recipients trust known senders more . Therefore, maintaining a good reputation is essential. Additionally, it is good practice to implement domain authentication , such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) . These measures help verify that emails come from legitimate sources and are not spoofed.
