Yet Relatively Few Marketers Create A Map When Planning Content. They phone number data Should. A Customer Journey Map Is A Great Way To Lead Prospects And Customers To A Destination That Meets Their Information Needs (And Your Marketing Goals.)the Journey Mapping Process Also Can Provide The Strategic Direction Your Team Needs To Know What Kind Of Content To Create To Help Move Website Visitors And Other Prospects Through The Sales Cycle.though Journey Mapping Can Seem Like A Complex And Tedious Time Suck, It Doesn’t Have To Be.
A Streamlined Journey Mapping Process Helped Fintech Company Datasite Transform Random Acts Of Content Into Connected, Customer-centric Experiences.convince & Convert’s Jenny Magic Worked With Datasite Vice President Of Marketing Americas Marcio Moerbeck To Create The Company’s Customer Journey Maps. Here’s A Detailed Walkthrough Of The Process They Followed (And A Template You Can Use To Get Started) From Their Presentation At Content Marketing World Marcio And Jenny Also Explain Why Customer Journey Maps Are A Critical Part Of Any Content Marketing Strategy And What
