When You Create New Content Modeled After Existing Successful phone number list Content, How Will Readers Find Anything New? How Will They Discover New Angles? And How, Exactly, Are You Adding A Valuable Content Choice?again, This Isn’t To Disparage The Methodology Of Skyscraper Content. When Done Well, It Forces You To Find A Unique Angle To Elevate The Existing Content And Make It Something New And Your Own. It Can Be Done Well In A Fresh Format And Presentation. For Example, You Could Take A Long Article And Turn It Into An Easier-to-digest Interactive Chart.
Or You Could Take Turn A Dense Subject Into A More Accessible Cartoon, Slideshare Presentation, Or Video.you Could Add Your Brand’s Unique Story, Experiences, Expertise, Etc., To The Original Topic, Meaning Someone Reading Both The Original And Your Skyscraper Post Would Get Unique Value And Understanding From Both.however, Too Often, Skyscraper Content Doesn’t Add Anything Other Than More Words To The Topic. Sometimes You See This Happen Several Times From Different Competitors, Leaving The Reader With Three Or Four “ultimate,” “complete,” Or “definitive” Guides That Are Substantially The Same.
