conversation ads
to begin the first stage of this relationship between the potential customer and your business, consider lighter content, such as a blog post or a free download.
As their interest in your business, products and services grows, more in-depth content will be required to help convert interest into a purchasing action. This could also be a good time to mobile phone number list select a quality, retargeting audience for your linkedin advertising campaign .
Now let's look at how to set up linkedin conversation ads for your business:
#1: share content based on the customer journey
before you start your linkedin campaign , plan out your customer journey and the relevant content for each stage. Your campaign planning could have several levels depending on the audience you’re targeting, the content you’re sharing, and the calls to action (ctas) you’re pushing.
Use some notes to identify the flow of questions your potential customers may have and make sure you have content that answers each question.
To visualize this, for an event, you need to focus on:
the topic
time and place of the event.
What you will gain by attending
who is hosting the event: the company, speakers, etc.
How much will it cost?
How to book?
Interpret your conversation
the content of your conversation ad should be carefully written. Consider the conversation you might have with a prospect in real life. If it helps, record and transcribe your words.
Your content needs to sound authentic to get results, so don't be too formal. Even if you're sending the message to a lot of people, it should feel like it was actually written for one individual.
Ask questions!
Ask questions in your ads. When you ask a question, you’re starting a two-way conversation. Address challenges and pain points to show the potential customer how you and your company can help them, and identify the best cta to engage your audience.
