How to do SMarketing in your company
Posted: Sun Dec 15, 2024 4:08 am
To implement an SMarketing strategy, it is necessary to carry out some fundamental steps.
Creating a shared language between sales and marketing
The first step is to get marketing and sales teams to speak the same language, that is, to understand how it works and what are the stages of the customer-based cycle (also called flywheel ) on which Inbound Marketing is built .
This approach is closely related to SMarketing, as it seeks to create meaningful relationships with prospects and customers in order to drive organizational growth.
To achieve this goal, it is necessary to align all departments to attract, interact and delight the target audience and, in this way, provide a satisfactory customer experience throughout the cycle.
In this way, knowing each of the flywheel stages in detail makes it possible email marketing list to eliminate interference and reduce incompatibilities between teams, making everyone focus on a common goal, even if each has a different role in the process.
Implement a service level agreement
The second step is to implement a Service Level Agreement (SLA) between both teams. What does this entail? Defining what each of them is committed to doing to support the other, always focusing on a greater purpose: increasing sales .
For example, marketing may commit to delivering a certain number of qualified leads, while sales may commit to more effectively following up with prospects to convert them into customers.
Create a feedback system
Setting up a continuous feedback process between both departments allows for sharing diverse elements such as analytics, metrics and goals, as well as proposing suggestions, points for improvement and aspects to be modified.
By building a feedback system, it is also possible to analyze which marketing source brings in the most leads that later become customers, what type of interactions a contact establishes before becoming a qualified prospect, and what parameters each department uses to qualify leads.
Relying on data
The only way to know if SMarketing—or any other type of strategy—is giving the expected results is by analyzing the metrics that indicate the performance of the implemented actions .
In addition to being clear, reliable and concrete, this data must be able to be shared between both teams. In this way, it is possible to review each of the measures taken, evaluate their impact and, if necessary, introduce improvements.
Use collaborative tools
Now, how can sales and marketing teams share this interesting data? Using collaborative platforms, such as CRM software .
This tool provides a complete picture of the customer journey, while allowing you to access data on leads and consumers, analyze their behavior patterns, and evaluate what type of content works best for each stage, among other issues relevant to the business.
Keep communication channels always open
Two-way communication is one of the keys to this approach. Therefore, for the methodology to work, it is essential to diversify communication channels and always keep them open.
In addition to a CRM, it is advisable to use communication tools such as messaging systems (Slack, Discord, etc.) and schedule weekly or biweekly meetings where each team can present their achievements, worries and concerns.
Thanks to this methodology, you can make the most of your company's resources, increase the number of clients and boost the profitability of your business.
Creating a shared language between sales and marketing
The first step is to get marketing and sales teams to speak the same language, that is, to understand how it works and what are the stages of the customer-based cycle (also called flywheel ) on which Inbound Marketing is built .
This approach is closely related to SMarketing, as it seeks to create meaningful relationships with prospects and customers in order to drive organizational growth.
To achieve this goal, it is necessary to align all departments to attract, interact and delight the target audience and, in this way, provide a satisfactory customer experience throughout the cycle.
In this way, knowing each of the flywheel stages in detail makes it possible email marketing list to eliminate interference and reduce incompatibilities between teams, making everyone focus on a common goal, even if each has a different role in the process.
Implement a service level agreement
The second step is to implement a Service Level Agreement (SLA) between both teams. What does this entail? Defining what each of them is committed to doing to support the other, always focusing on a greater purpose: increasing sales .
For example, marketing may commit to delivering a certain number of qualified leads, while sales may commit to more effectively following up with prospects to convert them into customers.
Create a feedback system
Setting up a continuous feedback process between both departments allows for sharing diverse elements such as analytics, metrics and goals, as well as proposing suggestions, points for improvement and aspects to be modified.
By building a feedback system, it is also possible to analyze which marketing source brings in the most leads that later become customers, what type of interactions a contact establishes before becoming a qualified prospect, and what parameters each department uses to qualify leads.
Relying on data
The only way to know if SMarketing—or any other type of strategy—is giving the expected results is by analyzing the metrics that indicate the performance of the implemented actions .
In addition to being clear, reliable and concrete, this data must be able to be shared between both teams. In this way, it is possible to review each of the measures taken, evaluate their impact and, if necessary, introduce improvements.
Use collaborative tools
Now, how can sales and marketing teams share this interesting data? Using collaborative platforms, such as CRM software .
This tool provides a complete picture of the customer journey, while allowing you to access data on leads and consumers, analyze their behavior patterns, and evaluate what type of content works best for each stage, among other issues relevant to the business.
Keep communication channels always open
Two-way communication is one of the keys to this approach. Therefore, for the methodology to work, it is essential to diversify communication channels and always keep them open.
In addition to a CRM, it is advisable to use communication tools such as messaging systems (Slack, Discord, etc.) and schedule weekly or biweekly meetings where each team can present their achievements, worries and concerns.
Thanks to this methodology, you can make the most of your company's resources, increase the number of clients and boost the profitability of your business.