consider personalizing your subject lines

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Tell your email list what this email has to offer in a direct and helpful way. If your brand is more serious, exclusive, and bespoke, emojis may not be what you’re looking for. Instead, to address contacts by their first name. Try writing something that captures your subscribers’ attention and sparks their curiosity. All of this is to say that email subject lines are worth spending some time on. Don’t be tempted to blow by this small yet important piece of content! Related: What is an Email Preheader? Definition, australia email list Benefits, and Best Practices Writing Email Subject Lines: Q&A How long should an email subject line be? In general, we recommend subject lines be no longer than 60 characters, or 6-8 words.

There is some flexibility here, as different email clients have different display limits for subject lines. Take a look at this table for specifics: Email client Number of characters Gmail 77 Outlook 60 Yahoo 47 Hotmail 45 How do I add emojis to a subject line? Adding emojis to your email subject line is easy to do. Try using Emojipedia to find the perfect emoji. Copy it from their website, then paste into your email builder.



To make sure your email list sees the same version of the emoji(s) as you, it’s a good idea to run a test. Send yourself and some colleagues a test email and see how your content looks on desktop, mobile devices, and tablets as well as on different email clients. What are good cold email subject lines? Now, you may be looking to up your subject line-game to boost open rates for cold emails. And at some level, this makes sense.