
FROM CMS TO DIGITAL EXPERIENCE PLATFORM
For the first 15 years of its existence, eZ has focused on, and was known as, a strong Content Management Systems provider. We have been a visionary leader when it comes to our approach to content, as reusable assets can be repurposed and reused across any channel. This is highly effective for any company that is serious about digitization and achieving true multi-channel engagement with its customers.
However, in recent years, we have seen that the market, as well as our clients and partners, wanted to go beyond the engagement phase of the customer journey, beyond the editorial marketing purpose of a platform like ours.
Business leaders are now better educated regarding digital transformation. They are breaking down silos in their organizations and thinking in cross-functional terms. Therefore, the requirement for digital platforms capable of handling all touch points in the customer journey, from the first contact with a brand’s website to an e-commerce transaction or post-sales process, became a necessity. As a result, the emergence of the Digital Experience Platform (DXP) came into being to facilitate companies in becoming truly digital businesses.
By acquiring a B2B e-commerce technology, which was built on our CMS, combined with our existing personalization technology and the consistent Symfony development framework, eZ has become a digital experience platform provider. And I would add that our DXP is fully unified: where the combination of content and e-commerce has a native character.