It is usually an arduous and extremely slow task in most cases, so it is normal for us to think about searching the Internet for companies that provide us with a database to carry out our task.
At teenvio.com we receive many calls every week asking if we are database providers or if we know of any reliable company that can sell them.
Our answer is always the same, we do not provide databases and we also advise against buying them . That is why we have prepared this post, to clearly state the reasons why we do not consider it advisable to buy databases to send newsletters via email.
Legal aspects
For purely legal reasons, we could end this article, since the Organic Law on Data Protection and the Law on Information Society Services and Electronic Commerce prevent the sending of commercial communications through electronic means to recipients who have not given nursing homes email list their prior consent . It is obvious to point out that when we buy a database, the recipients of the same have not given their consent for us to send them information.
There are database sales services that indicate that the contacts in the database have accepted the sending of commercial communications through electronic means, but we are talking about a global acceptance. In this case, the legislation is quite clear on this matter and a general tacit consent is not valid, but rather an express consent.
Database reliability
Are these emails working? Does anyone read them? If anyone does, is it a person with the capacity to make decisions regarding the purchase? Do these emails exist? Where are the contacts I am going to buy from? Do I have an idea about their tastes, preferences or has some kind of interest segmentation been carried out with them?
There are too many questions that have difficult, or at least imprecise, answers. What is the point of acquiring a database of which we have little information and which may not be interested in the products or services your company sells?
If there is one feature that makes email marketing efficient, it is its ability to segment and learn the preferences of our contacts from campaign to campaign, in order to be able to send them information that we know in advance will arouse some kind of interest, thanks to the behavioral feedback we have with newsletters from previous campaigns.
Spamtraps or trap accounts
In a previous article we talked about spamtraps or trap accounts that email service providers (Email Server Providers) use to identify spam.
These are email accounts that have been out of use for many years or that Gmail, Yahoo or Hotmail themselves have created with the aim of marking as spam those email accounts that send them commercial information, since these accounts have never subscribed to any electronic newsletter previously.
It is impossible to identify a spam email account in a purchased database, in fact, it is likely that there may be more than one in the purchased package.
What happens if I send an email newsletter to a spam account? Chances are you'll never get it back in the inbox of any email account from the same provider, for example Gmail, even if the other contacts who use a Gmail email have provided you with their details in accordance with the law. In addition, the chances of being included in an anti-spam list increase considerably , so your email marketing efforts may be in vain, as it becomes more difficult for that email to reach the recipient's inbox.
High bounce rate
This is a direct consequence of sending to email accounts that do not exist, have never existed, or have been out of use for a long time. There are different types of bounces , but they all have one thing in common: the email cannot be delivered.
What happens if I launch a campaign with a high bounce rate? Firstly, your email marketing service provider can stop your campaign and leave it unsent, and although this may seem annoying at first, believe us when we say that they are doing you a favour.
A high bounce rate does not spam blacklistnecessarily mean that you are spamming, but it can be closely related to this practice. It can occur in cases where a first campaign is carried out on a database that, although legally compiled, is very old and has not been sent to for a long time and therefore there has not been the possibility of purging it and leaving it with only active contacts.
ESPs do identify a high bounce rate as spam, and this can negatively affect the sender's reputation . Reputation is an indicator that antispam filters consult to classify senders and, based on that score, send the email to the sender's inbox, to the spam box, or reject it.
That is, it affects the deliverability of the campaign and the probability of reaching the recipient's inbox.
We are convinced that after reading this article, it is very likely that you will no longer consider the possibility of purchasing a database for your email campaigns, no matter how tempting it may seem.
