On the contrary, it can cause more than one headache if you want to canada phone number library good results with it. Below we will review several guidelines or tips to follow if we want our company and its strategy to be Inbound.
1- Become a Blogger
Just as creating relevant and quality content for your audience is essential if we want to carry out an Inbound strategy, the way to distribute that content becomes another key aspect within this methodology. Many experts agree that it is necessary to invest the same amount of time in distributing the content as in creating it, and in this regard our blog will help us with this task.
Now, one of the hardest parts of blogging is defining the topics to write about. To do this, and with the help of social networks, competitor blogs or news websites, you will have to define the needs and behaviours of your Buyer Persona and establish keywords (similar to consumer language) on these aspects. Oh! And don't forget to segment the information obtained according to the stage of the purchasing process in which they are.
inbaound marketing blogger actions
2- Create an offer that will captivate.
It's all well and good to spread your posts around the web to attract visitors, but don't forget that your inbound goal is to increase sales opportunities. Therefore, and given that consumers have become increasingly demanding, it is necessary that you provide them with high-quality and relevant content that attracts them to your brand and makes them stay with us. A clear example of such content is eBooks, videos or webinars, among others.
