4 Tips for using Snapchat in your business
Posted: Thu Dec 12, 2024 10:51 am
Snapchat has quickly become one of the most popular social networks in the world, especially considering that Instagram introduced a similar feature in its app about a month ago. This new platform has gradually made its way into the world of marketing and is already being used by companies in their online marketing strategies. Here are 4 tips for using Snapchat in your business.
Think carefully about the content you are going to publish
It is important when posting any content on social media that you cambodia phone number library carefully about the type of content you want to post. Snapchat is no exception and there are three possibilities when posting content on this platform:
Value-added content: Provide relevant and helpful information to educate your audience and provide value to them.
Storytelling content : stories told to bring credibility, honesty and truthfulness to your company. This way, users can see the dark side of a company, such as its culture and values (showing small, independent stories from your team's daily life).
Event-related stories: These types of posts are made occasionally and are a good way to make an event relevant. To do this, you should plan your strategy in three stages: before (the purpose of which is to publicize the event), during (broadcasting short videos of the event) and after (conducting short interviews and opinions about it).
When choosing the type of content you will publish, keep in mind which of the two is of most interest to your target audience.
Increase your audience
One of the advantages that Snapchat offers to companies is the possibility of significantly increasing their turnover. But to do so, it is necessary to increase your target audience by carrying out the following actions:
Help yourself with other platforms.
One of the tips for increasing your audience on Snapchat is to use other platforms you are registered on to make use of your existing contacts. A good way to direct those contacts to your new Snapchat account is by sharing your stories through those social networks, always accompanied by a link that redirects to your Snapchat profile. Don't forget to generate unique stories that can attract a new audience.
Use the GhostCodes App .
This external application will help you increase your audience by meeting other relevant Snapchat users, as well as meeting and gaining followers always related to a category that you will voluntarily select when setting up your account. One advantage of this app is that at no time does it ask you to enter personal data from your Snapchat account, you will only need your Snapcode so that both accounts are linked.
Create contests.
This is one of the oldest “tricks” to create new contacts and increase your audience. Promoting some kind of contest on your profile in which users have to “follow you” to be able to participate will make your number of followers increase significantly in a simple and fast way.
Think carefully about the content you are going to publish
It is important when posting any content on social media that you cambodia phone number library carefully about the type of content you want to post. Snapchat is no exception and there are three possibilities when posting content on this platform:
Value-added content: Provide relevant and helpful information to educate your audience and provide value to them.
Storytelling content : stories told to bring credibility, honesty and truthfulness to your company. This way, users can see the dark side of a company, such as its culture and values (showing small, independent stories from your team's daily life).
Event-related stories: These types of posts are made occasionally and are a good way to make an event relevant. To do this, you should plan your strategy in three stages: before (the purpose of which is to publicize the event), during (broadcasting short videos of the event) and after (conducting short interviews and opinions about it).
When choosing the type of content you will publish, keep in mind which of the two is of most interest to your target audience.
Increase your audience
One of the advantages that Snapchat offers to companies is the possibility of significantly increasing their turnover. But to do so, it is necessary to increase your target audience by carrying out the following actions:
Help yourself with other platforms.
One of the tips for increasing your audience on Snapchat is to use other platforms you are registered on to make use of your existing contacts. A good way to direct those contacts to your new Snapchat account is by sharing your stories through those social networks, always accompanied by a link that redirects to your Snapchat profile. Don't forget to generate unique stories that can attract a new audience.
Use the GhostCodes App .
This external application will help you increase your audience by meeting other relevant Snapchat users, as well as meeting and gaining followers always related to a category that you will voluntarily select when setting up your account. One advantage of this app is that at no time does it ask you to enter personal data from your Snapchat account, you will only need your Snapcode so that both accounts are linked.
Create contests.
This is one of the oldest “tricks” to create new contacts and increase your audience. Promoting some kind of contest on your profile in which users have to “follow you” to be able to participate will make your number of followers increase significantly in a simple and fast way.