30+ Digital Marketing Trends to Watch Out For in 2023
Posted: Thu Dec 12, 2024 10:30 am
Consumer behavior has changed dramatically over the past year, which is why brands need to adapt to meet those expectations.
Marketing automation comes into play to help companies be more efficient, faster and more reliable, thus meeting the needs of a consumer who seeks immediacy in the digital world.
What will we see in 2024? More chatbots for customer service, more auto-completion systems, more facilities for recurring or personalized orders. The customer experience will be optimized to the maximum.
3. Personalized marketing
It's 2023 and we're still talking about the need for personalization? Yes, personalized marketing has become essential in any strategy.
63% of consumers say they are bothered by generalized promotions and 80% say they prefer to buy their products from a company that offers a personalized shopping experience.
It's time to forget rwanda business email list about general newsletters and start taking advantage of all the information we have about our clients or leads to give them what they really need. How to do it? List segmentation will be your starting point.
4. PUSH notifications will become more common
Users' attention span when browsing the Internet is minimal. In just 8 seconds they are able to make the decision whether something interests them or not and this is one of the main reasons why small formats such as push notifications have the highest CTRs.
What are push notifications ? They are instant messages that you receive on your device , such as promotional SMS messages on your mobile phone or notifications you receive on your web browser.
This type of notification will be used even more in 2023, especially to increase the frequency with which users visit your website, although always avoiding invading privacy or making the person behind the screen uncomfortable.
Marketing automation comes into play to help companies be more efficient, faster and more reliable, thus meeting the needs of a consumer who seeks immediacy in the digital world.
What will we see in 2024? More chatbots for customer service, more auto-completion systems, more facilities for recurring or personalized orders. The customer experience will be optimized to the maximum.
3. Personalized marketing
It's 2023 and we're still talking about the need for personalization? Yes, personalized marketing has become essential in any strategy.
63% of consumers say they are bothered by generalized promotions and 80% say they prefer to buy their products from a company that offers a personalized shopping experience.
It's time to forget rwanda business email list about general newsletters and start taking advantage of all the information we have about our clients or leads to give them what they really need. How to do it? List segmentation will be your starting point.
4. PUSH notifications will become more common
Users' attention span when browsing the Internet is minimal. In just 8 seconds they are able to make the decision whether something interests them or not and this is one of the main reasons why small formats such as push notifications have the highest CTRs.
What are push notifications ? They are instant messages that you receive on your device , such as promotional SMS messages on your mobile phone or notifications you receive on your web browser.
This type of notification will be used even more in 2023, especially to increase the frequency with which users visit your website, although always avoiding invading privacy or making the person behind the screen uncomfortable.